As a business owner, you know the many things you need to be doing to make it a success.
That list is pretty long, right?
Not only do you need to manage the day to day running of everything (and possibly a team too), but you need to be consistently marketing your business to keep those clients and sales coming in!
Some of you may already be outsourcing some areas of your work and you may already work with an OBM (online business manager) or a VA (virtual assistant). But did you know that not all OBMs/VAs will offer the same services? Many of us have our areas of expertise that we like to specialise in and focus on when supporting clients.
My area is digital marketing. I love helping my clients drive sales through their marketing efforts. I also love taking advantage of the technology and internet-based platforms out there.
So, what exactly is “digital marketing”? Digital Marketing is any kind of marketing that exists online. According to Hubspot, digital marketing must include:
- Search Engine Optimisation (SEO)
- Content Marketing
- Social Media Marketing
- Google Ads (PPC)
- Affiliate Marketing
- Paid social
- Marketing Automation
- Email Marketing
- Online PR
- Inbound marketing
Wow! That’s one chunky list! You may feel you don’t have enough hours in the day to do a good job on one let alone tackle a few of those areas! But digital marketing drives sales – FACT! It’s not an area you can afford to neglect. If you run an online business you need to invest in its digital marketing. You may even really enjoy getting stuck in with your digital marketing – that’s great, you don’t need to hand it all over! An OBM can work with you to develop your business strategy and growth and can then take all the technical aspects off your hands!
Would you love to get a marketing strategy in place but are just not sure where to start?
Would you love to have all your automations, integrations and funnels working smoothly and exactly as you have “in your head”, but you open up ActiveCampaign and it just blows your mind?!
Have you got content you need to share, but you’re not sure of the most effective strategy (or just don’t have the time)? Or are you itching to grow your audience with FB and IG advertising, but have no idea where to start.
What about your email marketing? Do you need support with campaigns and automations? Also, is your CRM up to date? Are you using a business management system but your workflows just don’t make any sense (or even work?!)
I can help!
There are so many fabulous platforms out there but they all need your time to make the most of them (something which you probably don’t have). I work with lots of platforms to ensure I can service a wide range of clients – platforms such as Kajabi, Infusionsoft, Dubsado and Active Campaign (to name a few)!
You might not be quite ready to employ a marketing manager, social media manager and Ads strategist or even just a full-time team member that would need training in many of these areas. The joy of working with a digital marketing OBM (ie me!) is that they will come to you already skilled and experienced so no training will be needed! Unlike an in-house employee, an OBM is a self-employed business owner who works remotely. We only work by billable hours, so you don’t need to pay for our NI, holidays, sick days or office space. We also come with our own insurance, T&C’s/contracts, laptops and phones! Winning!
If you love working on your business but not IN it and need a right-hand woman to help you get to grip with your digital marketing – look no further! 😉